Understanding twitter trends’ potential as a marketing tool

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/21046

DC Field	Value	Language
dc.contributor.advisor	Jha, Mithileshwar
dc.contributor.author	Sekhar, Vinay
dc.contributor.author	Krishnan, Praveen Gopal
dc.date.accessioned	2022-03-31T07:23:51Z	-
dc.date.available	2022-03-31T07:23:51Z	-
dc.date.issued	2010
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/21046	-
dc.description.abstract	The study had the following objectives: • To understand how word of mouth and buzz marketing is effectively used in Twitter. • To understand the patterns and characteristics of Twitter Trends and how do they impact user microblogging. • To understand how companies can make use of Twitter Trends pertaining to current social and political issues for executing effective buzz marketing campaigns and word of mouth marketing campaigns.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P10_203
dc.subject	Social media
dc.subject	Social networking
dc.subject	Microblogging
dc.subject	Innovations
dc.subject	Social media campaign
dc.title	Understanding twitter trends’ potential as a marketing tool
dc.type	CCS Project Report-PGP
dc.pages	25p.
Appears in Collections:	2010

File	Size	Format
PGP_CCS_P10_203_MAR.pdf	887.71 kB	Adobe PDF	View/Open Request a copy

Check