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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/21046| Title: | Understanding twitter trends’ potential as a marketing tool | Authors: | Sekhar, Vinay Krishnan, Praveen Gopal |
Keywords: | Social media;Social networking;Microblogging;Innovations;Social media campaign | Issue Date: | 2010 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P10_203 | Abstract: | The study had the following objectives: • To understand how word of mouth and buzz marketing is effectively used in Twitter. • To understand the patterns and characteristics of Twitter Trends and how do they impact user microblogging. • To understand how companies can make use of Twitter Trends pertaining to current social and political issues for executing effective buzz marketing campaigns and word of mouth marketing campaigns. | URI: | https://repository.iimb.ac.in/handle/2074/21046 |
| Appears in Collections: | 2010 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P10_203_MAR.pdf | 887.71 kB | Adobe PDF | View/Open Request a copy |
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