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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/21253| Title: | Feature additions to enhance user engagement, acquisition & revenue for online grocery ordering platform in India | Authors: | Pandey, Vishal Kashyap, Piyush |
Keywords: | Online marketing;Online platforms;Mobile marketing;Business applications;Technological innovations;Marketing channels;Mobile applications;India | Issue Date: | 2021 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P21_069 | Abstract: | As an Online Grocery Customer, I want the grocery ordering experience to be seamless, easy to operate, intuitive and safe. I also want access to the status of my order in real time, accurate tracking information which is easily accessible and easy returns for items that are not up to the mark. | URI: | https://repository.iimb.ac.in/handle/2074/21253 |
| Appears in Collections: | 2021 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P21_069.pdf | 2.97 MB | Adobe PDF | View/Open Request a copy |
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