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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/21453| Title: | Digital marketing at Volkswagen | Authors: | Gupta, Seema | Keywords: | Digital marketing;Automobile industry | Issue Date: | 13-May-2013 | Publisher: | Indian Institute of Management Bangalore | Project: | Digital marketing at Volkswagen | Series/Report no.: | IIMB_PR_2013-14_001 | Abstract: | The case will discuss the digital marketing campaigns undertaken by Volkswagen in the last 2-3 years. Digital campaigns include website design, search based advertising, display advertising, social networking sites. The case will describe challenges in digital marketing and the effectiveness of campaigns. | URI: | https://repository.iimb.ac.in/handle/2074/21453 |
| Appears in Collections: | 2013-2014 |
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