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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/21564
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dc.contributor.authorLyndem, Preeti Krishnan
dc.contributor.authorGupta, Tanvi
dc.date.accessioned2022-09-30T04:22:43Z-
dc.date.available2022-09-30T04:22:43Z-
dc.date.issued2017-07-06
dc.identifier.urihttps://repository.iimb.ac.in/handle/2074/21564-
dc.description.abstractThe objective of this study is to understand how cultural beliefs of evil eye impact the product preferences and choices of new mothers in the Indian market, across baby product categories. It aims to study the impact of the underlying psychological mechanisms like emotions, perceived control and regulatory focus in the influence of evil eye belief on mother’s choices.
dc.publisherIndian Institute of Management Bangalore
dc.relationInfluence of evil eye beliefs on mothers’ product choice
dc.relation.ispartofseriesIIMB_PR_2017-18_011
dc.subjectPurchasing behaviour
dc.subjectEvil eye beliefs
dc.subjectProduct choice
dc.subjectProduct preferences
dc.subjectCusumer behaviour
dc.subjectMarketing
dc.titleInfluence of evil eye beliefs on mothers’ product choice
dc.typeProject-IIMB
Appears in Collections:2017-2018
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