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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/21564| Title: | Influence of evil eye beliefs on mothers’ product choice | Authors: | Lyndem, Preeti Krishnan Gupta, Tanvi |
Keywords: | Purchasing behaviour;Evil eye beliefs;Product choice;Product preferences;Cusumer behaviour;Marketing | Issue Date: | 6-Jul-2017 | Publisher: | Indian Institute of Management Bangalore | Project: | Influence of evil eye beliefs on mothers’ product choice | Series/Report no.: | IIMB_PR_2017-18_011 | Abstract: | The objective of this study is to understand how cultural beliefs of evil eye impact the product preferences and choices of new mothers in the Indian market, across baby product categories. It aims to study the impact of the underlying psychological mechanisms like emotions, perceived control and regulatory focus in the influence of evil eye belief on mother’s choices. | URI: | https://repository.iimb.ac.in/handle/2074/21564 |
| Appears in Collections: | 2017-2018 |
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