Enhancing user engagement, user acquisition, and revenue for Indian OTT platforms (disney+ hotstar) through feature enhancements/additions

Abstract

The future is bright for media corporations thanks to OTT services, which significantly reduce the threat of cord cutting to traditional TV. These platforms could then be updated with a number of feature upgrades to enhance user experience and make greater use of analytics. The targeting of content by media and entertainment firms has historically focused on demographic behavior. However, research has shown that the manner in which content is consumed offers superior context for targeting. Additionally, optimization can be done on various other fronts, particularly when it comes to managing subscriptions, multi-user subscriptions, monetizing the services, and making intelligent recommendations.