Marketing strategy to improve presence and awareness of a political party

Abstract

Today, there are more than 300 parties in India, operating either at the local or the state or the national level. Each of those parties has a core objective which acts as a driving force for the party. However, there is almost no party that focusses entirely on a city and its governance. Bengaluru NavaNiramana Party is one of the city-centric party focusing on the development of Bengaluru. The party calls itself the party of. by and for the citizens of Bengaluru. However, being a young party, BNP is trying to come up with effective marketing strategies to reach out to the people of Bengaluru. This project aims to formulate a marketing strategy for the party for building both online and offline presence.