1998 : [137] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 61 to 80 of 137
Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
1998Promotion plan for clean & clear; Johnson & Johnson-Mridula, Charlu 
1998Persuading LEWF users to upgrade to the usage of tractor distemper in the markets of Punjab and Kerala; Asian Paints-Zaidi, Akif 
1998Understanding the corporate customer: Critical success factors in car sales to corporate clients; Maruti Udyog Limited-Gopan, Ajish 
1998To determine the effectiveness quick chill advertisement; Whirlpool-Gosain, Sonu 
1998Distribution channel analysis for fiber glass reinforcement; Owens Corning India Limited-Mishra, Divyanshu 
1998Gap analysis of the ketchup market in India; BBLIL (Culinary Products Division), Bangalore-Rajagopal, Srinivasan 
1998New product launch - Quest: The design and launching of new course; Datapro Infoworld Limited-Pendharkar, Abhijeet A 
1998Database design for relationship marketing; Wipro infotech-Juvvala, Venu 
1998Study on the interaction between product characteristic and brand architecture in multi product companies; BPL-Kala, Gaurav 
1998Gauge the market position of Philips (K40) in retail trade and to devise the pricing and launching strategy for K50 (Silverline) in Calcutta; Philips, Calcutta-Malik, Amardeep 
1998Market research on "fridge a kit-kat" advertisement & media habits of children; Hindustan Thompson Associates, New Delhi-Narayanan, Badri 
1998Role of ONGC corporate planning in the deregulated scenario; ONGC-Bansod, Narendra Kumar 
1998Marketing audit of SEALIT - The multipurpose household sealant; GE Silicones (India) Private Limited, Bangalore-Kattady, Raju P 
1998Opportunities in hair wash; Hindustan Lever Limited, Mumbai-Kilambi, Sriram 
1998Study on understanding the conversion process from bicycle users to moped users in Andhra Pradesh; TVS-SUZUKI Limited-Venkata Raman, Gotru 
1998Exploratory study of the wood finishes market in India; ICI India Limited, Calcutta-Lanjewar, Rahul 
1998Groupware: Drivers of the market positioning the domino with the AS/400; Tata-IBM-Chavhan, Rajesh 
1998BAND-AID: An analysis of performance in UP and Karnataka; Johnson & Johnson Limited-Garg, Pankaj 
1998Transfer pricing of drugs; Ranbaxy Laboratories Limited-Batra, Sandeep 
1998Benchmarking automobile retail networks case in point; Concorde Motors Private Limited-Chatterjee, Adityanath ; Mandal, Arkaprabh 
Collection's Items (Sorted by Submit Date in Descending order): 61 to 80 of 137