Automation of sales review format: Marico

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/8030

DC Field	Value	Language
dc.contributor.author	Jayaprakash, K
dc.date.accessioned	2019-07-02T09:09:58Z	-
dc.date.available	2019-07-02T09:09:58Z	-
dc.date.issued	2013
dc.identifier.uri	http://repository.iimb.ac.in/handle/2074/8030	-
dc.description.abstract	Marico is an extensive data intensive FMCG company in India. The company is one of the fastest growing in the sector in India and has been a market leader in most of its brands. The company distribution network is a well established one in the sector. The company tracks its performance of brands and its sales personnel through various review mechanisms. Right now the review happens through manual process using various templates. Preparation of standard templates takes on an average of 45% of Mandays. The scope of the project is to prepare analytical models that helps the people concerned to track sales and also to prepare one click standard excel reports for various review process.
dc.language.iso	en_US
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP-SP-P13-053
dc.subject	Marketing management; Sales management; Brand management
dc.title	Automation of sales review format: Marico
dc.type	Summer Project Report-PGP
dc.pages	9p.
dc.identifier.accession	E37927	-
Appears in Collections:	2013

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