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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/8030| Title: | Automation of sales review format: Marico | Authors: | Jayaprakash, K | Keywords: | Marketing management; Sales management; Brand management | Issue Date: | 2013 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP-SP-P13-053 | Abstract: | Marico is an extensive data intensive FMCG company in India. The company is one of the fastest growing in the sector in India and has been a market leader in most of its brands. The company distribution network is a well established one in the sector. The company tracks its performance of brands and its sales personnel through various review mechanisms. Right now the review happens through manual process using various templates. Preparation of standard templates takes on an average of 45% of Mandays. The scope of the project is to prepare analytical models that helps the people concerned to track sales and also to prepare one click standard excel reports for various review process. | URI: | http://repository.iimb.ac.in/handle/2074/8030 |
| Appears in Collections: | 2013 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_SP_P13_053.pdf | 1.2 MB | Adobe PDF | View/Open Request a copy |
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