Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2002 | American brands in developing countries | - | Moorthi, Y L R ; Keller, Kevin Lane | 25p. | |||
| 2003 | Branding in developing markets | - | Keller, Kevin Lane ; Moorthi, Y L R | Business Horizons | Vol.46 | Iss.3 | 49-59p. |
| 2002 | Karma cola - coke in India | - | Moorthi, Y L R ; Keller, Kevin Lane | 10p. | |||
| 2013 | Marketing management: a South Asian perspectives, 14th edition | - | Kotler, Philip ; Keller, Kevin Lane ; Koshy, Abraham ; Jha, Mithileshwar | ||||
| 2009 | Marketing management: a south asian perspective, 13th edition | - | Kotler, Philip ; Keller, Kevin Lane ; Koshy, Abraham ; Jha, Mithileshwar |