Jha, Mithileshwar

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Full Name

Jha, Mithileshwar

Vernacular Name

Mithileshwar Jha

Variants

Mithileshwar Jha

Main Affiliation

Indian Institute of Management Bangalore

Scopus Author ID

55516827900

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Results 1-7 of 7 (Search time: 0.001 seconds).

	Issue Date	Title	Sub-Title	Author(s)	Journal Name	Volume Number	Issue Number	Pages
1	1999	Advertising and public relations in the next decade	-	Sinha, Tara ; Jha, Mithileshwar	IIMB Management Review	Vol.11	Iss.4	65-89p.
2	1998	Defining Indian Brands	-	Jha, Mithileshwar	IIMB Management Review	Vol.10	Iss.4	83-88p.
3	2015	Ethical marketing: India, Pakistan and Bangladesh	-	Jha, Mithileshwar	Ethical and Social Marketing in Asia: Incorporating Fairness Management			81-93p.
4	2012	Holistic rural marketing	-	Jha, Mithileshwar	International Journal of Rural Management	Vol.8	Iss.12	121-132p.
5	1998	Indian Brands: Quo Vadis; the round table discussion	-	Jha, Mithileshwar	IIMB Management Review	Vol.10	Iss.4	89-114p.
6	2001	Shombit Sen Gupta: Brands and the art of living	-	Thirunarayana, P N ; Jha, Mithileshwar ; Moorthi, Y L R	IIMB Management Review	Vol.13		11p.
7	2017	Values influencing sustainable consumption behaviour: exploring the contextual relationship	-	Sharma, Rajat ; Jha, Mithileshwar	Journal of Business Research	Vol.76		77-88p.