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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
2014 | A strategic analysis of Air Asia's entry into India | - | Mishra, Shekhar Sharan ; Nayal, Ekansh | | | | 19p. |
2016 | A study of Aditya Birla online fashion | - | Nag, Debrupa ; Dasgupta, Rupsa | | | | 15p. |
2022 | A study of affective and cognitive dimensions in online reviews | - | Rimitha, S R ; Sathyanarayanan, M | | | | 23p. |
2008 | A study of consumer behavior on luxury goods | - | Basu, Abhishek ; Meena, Saurabh | | | | 44p. |
2013 | Achieving differentiation in a B2C commodity market: Study based on case studies and literature survey | - | Agarwal, Ritesh ; Shukla, Shuchi | | | | 16p. |
2011 | An empirical study on monetization models for online social networks | - | Gandhi, Dharmesh ; Jain, Saurabh | | | | 56p. |
2007 | Analysis of effectiveness of marketing spend in IT organizations | - | Sharma, Nitin | | | | 94p. |
2005 | Analysis of the realationship between packaging and pricing of FMCG products | - | Berwa, Akanksha ; Naik, Chiranjeevi | | | | |
2010 | An analytical model for pricing line-extensions of consumer non-durables | - | Rakshit, Krishanu | | | | 78p. |
2008 | Analyze the potential of pay per use model for IT products in Indian health care industry | - | Sharma, Priyank | | | | 44p. |
2016 | Application of semiotics in marketing the Uber story | - | Mounika, Boddeda ; Sachin | | | | 16p. |
2008 | Appropriate retail formats based on market segments | - | Wagholikar, Dhananjay ; Tsephal, Tenzin | | | | 47p. |
2007 | Assessing the factors affecting degree of internationalization across three industries: Indian context | - | Kumar, Ajey ; Chandramouli, S. | | | | 35p. |
2008 | Celebrity endorsed brands: the Indian perspective | - | Bangi, Devendranath ; Das, Sashitosh | | | | 42p. |
2007 | Changing risk perceptions: indicators, causes and implications | - | Thakur, Pankaj | | | | 47p. |
2005 | Comparing the investment climates of Bangalore with cities of Uttar Pradesh and recommending policy and governance measures to attract I.T. sector investments in U.P | - | Chaturvedi, Devesh | | | | 179p. |
2012 | Comprehensive marketing strategy for Gorukana resorts : The for-profit arm of non-profit organization Vivekananda Girijana Kalyana Kendra | - | Bharti, Kanika ; Singh, Pradeep Kumar | | | | 41p. |
1999 | Concept development and testing of a hand held computing device for the urban markets | - | Kashyap, Vineet ; Bhaskaran, Vishal | | | | |
2022 | Consumer behavioral analysis and prediction for cost vs convenience in the logistics marketplace | - | Mallick, Kaustav ; Ushahara, Ritik | | | | 33p. |
2007 | Consumer perception of private lebels | - | Sonal, Pruthi ; Dhanuka, Vibor | | | | |