Browsing by Author Prakhya, Srinivas


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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
2014A strategic analysis of Air Asia's entry into India-Mishra, Shekhar Sharan ; Nayal, Ekansh 19p.
2016A study of Aditya Birla online fashion-Nag, Debrupa ; Dasgupta, Rupsa 15p.
2022A study of affective and cognitive dimensions in online reviews-Rimitha, S R ; Sathyanarayanan, M 23p.
2008A study of consumer behavior on luxury goods-Basu, Abhishek ; Meena, Saurabh 44p.
2013Achieving differentiation in a B2C commodity market: Study based on case studies and literature survey-Agarwal, Ritesh ; Shukla, Shuchi 16p.
2011An empirical study on monetization models for online social networks-Gandhi, Dharmesh ; Jain, Saurabh 56p.
2007Analysis of effectiveness of marketing spend in IT organizations-Sharma, Nitin 94p.
2005Analysis of the realationship between packaging and pricing of FMCG products-Berwa, Akanksha ; Naik, Chiranjeevi 
2010An analytical model for pricing line-extensions of consumer non-durables-Rakshit, Krishanu 78p.
2008Analyze the potential of pay per use model for IT products in Indian health care industry-Sharma, Priyank 44p.
2016Application of semiotics in marketing the Uber story-Mounika, Boddeda ; Sachin 16p.
2008Appropriate retail formats based on market segments-Wagholikar, Dhananjay ; Tsephal, Tenzin 47p.
2007Assessing the factors affecting degree of internationalization across three industries: Indian context-Kumar, Ajey ; Chandramouli, S. 35p.
2008Celebrity endorsed brands: the Indian perspective-Bangi, Devendranath ; Das, Sashitosh 42p.
2007Changing risk perceptions: indicators, causes and implications-Thakur, Pankaj 47p.
2005Comparing the investment climates of Bangalore with cities of Uttar Pradesh and recommending policy and governance measures to attract I.T. sector investments in U.P-Chaturvedi, Devesh 179p.
2012Comprehensive marketing strategy for Gorukana resorts : The for-profit arm of non-profit organization Vivekananda Girijana Kalyana Kendra-Bharti, Kanika ; Singh, Pradeep Kumar 41p.
1999Concept development and testing of a hand held computing device for the urban markets-Kashyap, Vineet ; Bhaskaran, Vishal 
2022Consumer behavioral analysis and prediction for cost vs convenience in the logistics marketplace-Mallick, Kaustav ; Ushahara, Ritik 33p.
2007Consumer perception of private lebels-Sonal, Pruthi ; Dhanuka, Vibor