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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
30-May-2011 | A model of referrals: Pricing in social networks | - | Chatterjee, Kalyan ; Bhalla, Manaswini | | | | |
1991 | Advertising agencies: Global and Indian perspectives | - | Ramu, S Shiva | | | | 132p. |
1999 | Advertising and promotion of services | - | Rajamani, Umesh | IIMB Management Review | Vol.11 | Iss.4 | 90-98p. |
1999 | Advertising and public relations in the next decade | - | Sinha, Tara ; Jha, Mithileshwar | IIMB Management Review | Vol.11 | Iss.4 | 65-89p. |
2014 | Advertising medium at different stages of marketing funnel cross industry analysis | - | Bhartiya, Ankur ; Kumar, Priyanshu | | | | 19p. |
1993 | Advertising revenue of Times of India; Bennet & Coleman co. Ltd. | - | Donger, Sanjay | | | | 59p. |
2020 | AI in advertising | - | Dua, Ankur ; Kapoor, Ashish | | | | 15p. |
2019 | Ask your doctor whether this product is right for you: a bayesian joint model for patient drug requests and physician prescriptions | - | Pareek, Bhuvanesh ; Liu, Qiang ; Ghosh, Pulak | Journal of The Royal Statistical Society. Series A: Statistics in Society | Vol.182 | Iss.1 | 197-223p. |
2004 | Being more effective on
the world wide web: A communication Model | - | Sadarangani, Pradip Hira ; Gaur, Sanjaya S | IIMB Management Review | Vol.16 | Iss.2 | 36-47p. |
2001 | Brand ambassador for Taj Mahal tea; Hindustan Thompson Associates Limited | - | Thomas, Shiju | | | | |
2016 | Case study on quikr: Turning junk into riches | - | Parmar, Digvijay Singh ; Sethi, Monalisa | | | | 17p. |
1996 | Comparative study of effectiveness of in-shop vs on-shop merchandising inputs; ITC Limited, Madras | - | Manohar, M | | | | |
2015 | Creating Innovative & Contextual Brand Association/ Advertising Ideas for advertisers in Newspaper media: Times of India | - | Meena, Arvind | | | | 71p. |
2012 | Creative ad landscape and strategy in online advertising | - | Kalady, Pramod ; Vallanur, Pramodh | | | | 41p. |
1991 | Development of advertising pressures for a new launch; Ogilvey and Mather Advertising, Bombay | - | Menon, Sudha | | | | 36p. |
1989 | Development of the national TV viewership index; Lintas India Limited | - | Tarkas, Sandip G | | | | 47p. |
19-Oct-2011 | Embedding emotional appeals | - | Kumar, S Ramesh ; Madhuvanthi, A | The Hindu Business Line | | | |
2020 | Exploratory study of femvertising | - | Kaushik, Tarun ; Bandu, Phad Dhananjay | | | | 16p. |
2020 | Femvertising in advertising | - | Bhalchandra, Lonarkar Preeti ; Kumar, Pankaj | | | | 21p. |
2021 | Femvertising: A critical aspects in the world of Indian advertisements | - | Saha, Anamika ; Singh, Devrathi | | | | 27p. |