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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
30-May-2011A model of referrals: Pricing in social networks-Chatterjee, Kalyan ; Bhalla, Manaswini 
1991Advertising agencies: Global and Indian perspectives-Ramu, S Shiva 132p.
1999Advertising and promotion of services-Rajamani, Umesh IIMB Management ReviewVol.11Iss.490-98p.
1999Advertising and public relations in the next decade-Sinha, Tara ; Jha, Mithileshwar IIMB Management ReviewVol.11Iss.465-89p.
2014Advertising medium at different stages of marketing funnel cross industry analysis-Bhartiya, Ankur ; Kumar, Priyanshu 19p.
1993Advertising revenue of Times of India; Bennet & Coleman co. Ltd.-Donger, Sanjay 59p.
2020AI in advertising-Dua, Ankur ; Kapoor, Ashish 15p.
2019Ask your doctor whether this product is right for you: a bayesian joint model for patient drug requests and physician prescriptions-Pareek, Bhuvanesh ; Liu, Qiang ; Ghosh, Pulak Journal of The Royal Statistical Society. Series A: Statistics in SocietyVol.182Iss.1197-223p.
2004Being more effective on the world wide web: A communication Model-Sadarangani, Pradip Hira ; Gaur, Sanjaya S IIMB Management ReviewVol.16Iss.236-47p.
2001Brand ambassador for Taj Mahal tea; Hindustan Thompson Associates Limited-Thomas, Shiju 
2016Case study on quikr: Turning junk into riches-Parmar, Digvijay Singh ; Sethi, Monalisa 17p.
1996Comparative study of effectiveness of in-shop vs on-shop merchandising inputs; ITC Limited, Madras-Manohar, M 
2015Creating Innovative & Contextual Brand Association/ Advertising Ideas for advertisers in Newspaper media: Times of India-Meena, Arvind 71p.
2012Creative ad landscape and strategy in online advertising-Kalady, Pramod ; Vallanur, Pramodh 41p.
1991Development of advertising pressures for a new launch; Ogilvey and Mather Advertising, Bombay-Menon, Sudha 36p.
1989Development of the national TV viewership index; Lintas India Limited-Tarkas, Sandip G 47p.
19-Oct-2011Embedding emotional appeals-Kumar, S Ramesh ; Madhuvanthi, A The Hindu Business Line
2020Exploratory study of femvertising-Kaushik, Tarun ; Bandu, Phad Dhananjay 16p.
2020Femvertising in advertising-Bhalchandra, Lonarkar Preeti ; Kumar, Pankaj 21p.
2021Femvertising: A critical aspects in the world of Indian advertisements-Saha, Anamika ; Singh, Devrathi 27p.