Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Consumer survey
Showing results 1 to 17 of 17
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 1990 | A study of local brands of pressure cookers among consumers and dealers in Delhi City; TTK Company Limited | - | Jana, Atanu Kumar | | | | 66p. |
| 2002 | Cheese-spread market in Delhi - a study and a strategy; Britannia New-Zealand Foods Private Limited | - | Bhuchar, Abhimanyu | | | | |
| 2003 | Consumer and liberalization of life insurance - has liberalization added any value to consumers | - | Sethia, Sanjay ; Agarwal, Puneet | | | | |
| 1994 | Consumer survey for wheel; Lintas, Bombay | - | Sengupta, Avik | | | | 33p. |
| 1983 | Market survey report on prize fluoride toothpaste; Balsara and Company Private Limited, New Delhi | - | Menon, Sajiv K | | | | 47p. |
| 1998 | Marketing audit of SEALIT - The multipurpose household sealant; GE Silicones (India) Private Limited, Bangalore | - | Kattady, Raju P | | | | |
| 1986 | Nirodh in Calcutta: status and strategy; Hindustan Lever Limited, Calcutta | - | Gupta, Umesh | | | | 40p. |
| 1996 | Post launch evaluation of exotica talc; Lakme Lever Limited, Bangalore | - | Thakur, Randeep | | | | |
| 1997 | Rural market study (JBS, JBP and Band - Aid); Johnson & Johnson Limited | - | Bharambe, Shrikrishna B | | | | |
| 2000 | Rural marketing opportunities inRajasthan; SmithKline Beecham Consumer Healthcare, New Delhi | - | Gulati, Saket | | | | |
| 1997 | Scope of increasing radialisation among Maruti 800 in Delhi market:A study; J K Tyres, Delhi | - | Majumdar, Anupam | | | | |
| 2003 | Strategic marketing plan for wire line; Tata Teleservices, Delhi | - | Mitra, Himanshu | | | | |
| 2000 | Study of consumer attitude towards and consumer usage patterns of branded ready to wear trousers and to make recommendations to facilitate the growth of Van Heusen brand and to suggest internet strategy for Van Heusen; Madura Garments | - | Arora, Jitendra | | | | |
| 2003 | Study of the impulse channel and elements of the marketing mix for time pass.; Britannia Industries Limited | - | Jog, Rohit Ravindra | | | | |
| 1996 | Study of the market potential for branded honey; Orkay Instant Foods Limited | - | Momin, Jun | | | | |
| 1998 | To develop an ideal media plan for Wills; Wills | - | Shetty, Sandeep ; Sheila, Dutta | | | | |
| 1998 | Understanding the QFD technique for N.P.D and for improving existing products among the owners of motorcycles in Bangalore; TVS-Suzuki Limited, Hosur. | - | Poredi, Ankur A | | | | |
