Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Digital media
Showing results 1 to 10 of 10
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2016 | Creating an enabling digital ecosystem: issues & challenges | - | Ananth, S ; Singh, Charan | | | | 445-458p. |
| 21-Jul-2016 | Creating consumer-centric digital content | - | Kumar, S Ramesh ; Srinivasan, Karthik | The Hindu Business Line | | | |
| 2013 | Digital marketing strategy in real estate sector | - | Bansal, Madhur ; Verma, Vidit | | | | 20p. |
| 2012 | Digital media branding industry in India, the market scenario, the organization and recommendations for establishing a distribution channel for InRev Sys products/services catering to Social Media Marketing/Branding in India | - | Yadav, Prakash Singh | | | | 22p. |
| 2013 | Digital media in real estate | - | Panchapagesan, Venkatesh | | | | |
| 2009 | Effective use of digital media in the Indian entertainment industry to optimise audience access | - | Sahitha, K S ; Rangaswamy, Shilpa | | | | 61p. |
| 2012 | Improve inclusivity for Mahindra: spark the rise platform | - | Agrawal, Abhishek ; Shekhar, Shudhanshu | | | | 62p. |
| 2016 | Improving the effectiveness and efficiency of digital media spends | - | Krishna, M. | | | | 5p. |
| 2020 | Increasing customer engagement using digital media | - | Rao, Divyanshi ; Tawari, Keshav | | | | 18p. |
| 2012 | Lead the cross function initiative on digital marketing for SPLENDA and ONE TOUCH and Anchor the on ground consumer activation plan for SPLENDA: Johnson and Johnson Consumer | - | Singhwal, Neha | | | | 8p. |
