Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Loyalty
Showing results 1 to 8 of 8
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2013 | Drivers of retailers’ sales: Exploring the role of value, satisfaction and loyalty | - | Chatterjee, Swagato ; Garg, Giriraj ; Shainesh, G | | | | |
| 2016 | Exploring consumer satisfaction and loyalty | - | Krishnamurthy, Anup | | | | 233p |
| 2014 | Impact of quality, value, satisfaction and loyalty on future buying behavior | - | Chatterjee, Swagato ; Shainesh, G ; Sravanan, C N Sai | | | | |
| 2013 | Improving the effectiveness of hotel loyalty programs through data mining | - | Nagadevara, Vishnuprasad | | | | 487-500p. |
| 2017 | Involvement with experience: A path to brand loyalty | - | Gupta, Seema ; Guta, Tanvi | Indore Management Journal | Vol.9 | Iss.2 | 1-16p. |
| 2015 | Involvement with experience: Activating the impact of brand experiences on brand attitude and loyalty | - | Gupta, Seema | | | | |
| 2015 | Involvement with experience: Activating the impact of brand experiences on brand attitude and loyalty | - | Gupta, Seema ; Gupta, Tanvi ; Shainesh, G | | | | |
| 2018 | Navigating from programme loyalty to company loyalty | - | Gupta, Seema ; Gupta, Tanvi ; Shainesh, G | IIMB Management Review | Vol.30 | Iss.3 | 196-206p. |
