Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
2016 | A case on viral marketing | - | Dilkush, Vardha ; Poovitha, M | | | | 19p. |
2021 | Analysing and harnessing the potential of wahtsapp marketing in context of Indian business | - | Gupta, Amit ; Ramesh, Khilari Soham | | | | 21p. |
2010 | Architecture for mobility applications; Aditya Birla Group | - | Das, Sumprateek | | | | 11p. |
2014 | Developing new applications for mobile technologies by studying the existing services | - | Ajay, R ; Hameed, Shahul | | | | 16p. |
2021 | Feature additions to enhance user engagement, acquisition & revenue for online grocery ordering platform in India | - | Pandey, Vishal ; Kashyap, Piyush | | | | 17p. |
2009 | Future of mobile applications in India | - | Anand, Abhinav ; Venkiteswaran, Sriram | | | | 43p. |
2022 | Improving job portals via research-backed product features | - | Kaur, Pavneet ; Mahesh, Sonara Saumil | | | | 27p. |
2021 | Increasing market share of whatsapp in fintech industry | - | Verma, Harshit ; Abhijit, Mhetre Shivani | | | | 23p. |
2021 | Instagram marketing for local food outlets in India: The impact of daily story highlights, number of instagram followers, posts about the food outlet by existing customers, frequency of instagram posts and number of views on the purchase intention of the users | - | Sridharan, S ; Devaprasath, E | | | | 20p. |
2010 | Marketing strategies for mobile applications, and revenue model based on advertising | - | Krishna Rao, B ; Gaikwad, Vinod | | | | 54p. |
2014 | Mobile application for dealers for 99acres.com, Infoedge | - | John, Jean | | | | 24p. |
2014 | Mobile applications (Android): a study of the market, revenue and pricing models | - | Subramanian, Dheeraj ; Vasudevan, Balachander | | | | 58p. |
2012 | Mobile applications industry: is it really worth the hype | - | Malhotra, Gaurav ; Joshi, Himanshu | | | | 47p. |
2009 | Partner engagement and evaluation model for enterprise mobile application middleware platform | - | Warrier, H. Pradeep Kumar | | | | 42p. |
2021 | The factors which influence user adoption and retention of mobile applications | - | Sushma, Siddamsetty ; Tonduri, Gopinath | | | | 18p. |
2018 | The use of retailers’ mobile applications to improve instore customer experience: Case study on Big Bazaar | - | Benmoussa, Sara ; Arias, Nicolas | | | | 39p. |
2014 | Use of mobile technology in social marketing | - | Anand, Resham ; Lal, Sonam | | | | 26p. |