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The Digital Institutional Repository of IIM Bangalore

This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.

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Café Coffee Day Vs. Café Coffee Day - The Lounge: Brand Confusion?

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Informations

Publications
(All)

Author

1 Lyndem, Preeti Krishnan

Subject

Date issued

1 2000 - 2024

Type

1 Project-IIMB

Fulltext

1 No Fulltext

Results 1-1 of 1 (Search time: 0.001 seconds).

	Issue Date	Title	Sub-Title	Author(s)	Journal Name	Volume Number	Issue Number	Pages
1	2-Sep-2013	Café Coffee Day Vs. Café Coffee Day - The Lounge: Brand Confusion?	-	Lyndem, Preeti Krishnan

Description

Keyword(s)

Coffee
Agriculture
Commodities
Branding
Agricultural crops

Primary Data

Project title

Café Coffee Day Vs. Café Coffee Day - The Lounge: Brand Confusion?

Project Coordinator

Lyndem, Preeti Krishnan

Organization

Indian Institute of Management Bangalore

Expected Completion

02-09-2013