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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/21475| Title: | Café Coffee Day Vs. Café Coffee Day - The Lounge: Brand Confusion? | Authors: | Lyndem, Preeti Krishnan | Keywords: | Coffee;Agriculture;Commodities;Branding;Agricultural crops | Issue Date: | 2-Sep-2013 | Publisher: | Indian Institute of Management Bangalore | Project: | Café Coffee Day Vs. Café Coffee Day - The Lounge: Brand Confusion? | Series/Report no.: | IIMB_PR_2013-14_003 | URI: | https://repository.iimb.ac.in/handle/2074/21475 |
| Appears in Collections: | 2013-2014 |
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