1. IIMB-

Shainesh, G

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Full Name
Shainesh, G
Vernacular Name
G Shainesh
 
Variants
G Shainesh
Shainesh, Gangadharan
 
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Personal Site
 
Email
shaineshg@iimb.ac.in
 
Scopus Author ID
Researcher ID
 
Biography
Professor G Shainesh has over two decades of research and teaching experience in India and abroad. He has conducted research and teaching assignments at the University of Gothenburg (Sweden), University of St. Gallen (Switzerland), Audencia Nantes and IESEG (France), Vienna University and MCI Innsbruck (Austria), Bocconi University (Milan), Curtin University of Technology (Perth) and the American University of Armenia (Yerevan). His research and teaching focus on CRM, Services Marketing and Service Innovations. At IIMB, Shainesh has served as Dean – Administration (2014-17), Chair – EPGP (2013-14) and Chair – Student Exchange Program (2006-09). His focus is on CRM, Services Marketing, and Service Innovations. He is Editor-in-Chief of the Journal of Indian Business Research (JIBR), an Emerald (UK) publication. His papers on services and relationship marketing have been published in the MIS Quarterly, Journal of Service Research, Journal of International Marketing, Journal of Services Marketing, Service Industries Journal, International Journal of Bank Marketing, International Journal of Retail and Distribution Management, International Journal of Technology Management, Journal of Relationship Marketing, International Marketing Review, among others.
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Publications

Results 1-13 of 13 (Search time: 0.003 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12014Session chair for two separate sessions on creative thinking and sales education-Shainesh, G 
22013Prospects in healthcare in India-Shainesh, G 
32015Meet the journal editors’ panel and session on bridging research perspectives: Customer relationship management-Shainesh, G 
42013Marketing in emerging markets-Shainesh, G 
52013Marketing in emerging markets-Shainesh, G 
62015Involvement with experience: Activating the impact of brand experiences on brand attitude and loyalty-Gupta, Seema ; Gupta, Tanvi ; Shainesh, G 
72018Impact of social capital on choices made by the bottom-of-pyramid consumer-Shainesh, G ; Chatterjee, Swagato ; Moser, Roger ; Beritelli, Pietro 
82014Impact of quality, value, satisfaction and loyalty on future buying behavior-Chatterjee, Swagato ; Shainesh, G ; Sravanan, C N Sai 
92015Emerging career opportunities for the new generation and competencies needed-Shainesh, G 
102012Emergence of online shopping in India: Shopping orientation segments-Gehrt, Kenneth C ; Rajan, Mahesh N ; Shainesh, G ; Czerwinski, David ; O'Brien, Matthew 
112013Drivers of retailers’ sales: Exploring the role of value, satisfaction and loyalty-Chatterjee, Swagato ; Garg, Giriraj ; Shainesh, G 
122012Drivers of behavioural intentions for a new service among current customers-Radhika, P ; Krishnamurthy, Anup ; Shainesh, G 
132013Affordable healthcare in India, Young Professionals Network-Shainesh, G