1. IIMB-

Moorthi, Y L R

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Full Name
Moorthi, Y L R
Vernacular Name
Y L R Moorthi
 
Variants
Y L R Moorthi
 
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Email
ylrm@iimb.ac.in
 
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Researcher ID
 
Biography
Dr. Moorthi teaches Brand Management, Creative Marketing and other marketing courses. His areas of interest include Marketing Strategy (consumer, industrial and services markets), Markets for Hi-tech Products and Branding. He has conducted training programmes for several reputed Indian and multinational companies. Dr. Moorthi worked for several years in the industry in varied fields like Production Planning, Oil Exploration, Mechanical Design, Systems Analysis, Software Development etc. He has also consulted for organizations abroad like Industry Canada and IBM.
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Publications

Results 1-15 of 15 (Search time: 0.004 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12013Value proposition of banking brands in India-Moorthi, Y L R 17p.
22014The changing roles portrayed by women in Indian advertisements: a longitudinal content analysis-Moorthi, Y L R ; Roy, Subhadip ; Pansari, Anita 15p.
32011Non-linear growth: the road ahead for Indian IT outsourcing companies; The Infosys experience; In conversation with S. Gopalakrishnan, CEO and MD, Infosys Technologies-Moorthi, Y L R IIMB Management ReviewVol.23Iss.291-101p.
42011Non-linear growth: the road ahead for Indian IT outsourcing companies; the cognizant experience; in conversation with R Chandrasekaran, President and MD, Global Delivery, Cognizant-Moorthi, Y L R IIMB Management ReviewVol.23Iss.3151-162p.
51998Market entry and sustenance strategies of Korean firms in Indian consumer electronics market: an exploratory study-Moorthi, Y L R ; Madanmohan, T R 29p..
62002Karma cola - coke in India-Moorthi, Y L R ; Keller, Kevin Lane 10p.
71987Industrial survey for the productionisation of Vikas (Viking) engine; Indian Space Research Organisation, Bangalore-Moorthi, Y L R 79p.
82004A framework for branding technology offerings and technology companies-Bera, Adrish ; Moorthi, Y L R 25p.
92008Creative marketing for IT firms: Discussion-Moorthi, Y L R IIMB Management ReviewVol.20Iss.1101-112p.
102009Celebrity endorsements and brand personality:-Roy, Subhadip ; Moorthi, Y L R 31p.
112002Branding principles - application to business-to-business branding-Moorthi, Y L R 23p.
121999Brand success evaluation in selected personal care products-Moorthi, Y L R 18p.
131999Brand success evaluation in selected personal care products-Moorthi, Y L R 18p.
142000An approach to branding services-Moorthi, Y L R 32p.
152002American brands in developing countries-Moorthi, Y L R ; Keller, Kevin Lane 25p.