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Gupta, Seema

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Full Name
Gupta, Seema
Vernacular Name
Seema Gupta
 
Variants
Seema Gupta
 
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Email
seemag@iimb.ac.in
 
Scopus Author ID
Researcher ID
 
Biography
Prof Seema Gupta is an associate professor of Digital Marketing at IIM Bangalore. She is the author of book “Digital Marketing” published by McGraw, 2017. She conducts digital marketing training and provides digital marketing consulting for companies. She is a visiting faculty at Esan University, Peru and Egade University, Mexico. She is the winner of the prestigious EFMD Best Global Case Writing Award for 2011 and ISB-IVEY Best Case award 2011. She has published in reputed international journals and presented papers in international conferences. She has written case studies on interesting marketing issues in leading companies such as Volkswagen, Bosch, Park Hotels, DDB Mudra, Nielsen etc and they are listed on Harvard business publishing portal. She is often quoted in leading newspapers such as Times of India, Brand Equity, Financial Express, Rajasthan Patrika for her views on marketing. She has more than 18 years of combined work experience in corporate and academia. She started her career at RPG Ricoh, in sales and marketing and thereafter moved to academics. She worked with Mudra Institute of Communications Ahmedabad before joining IIM Bangalore. She writes blog articles on latest developments in digital marketing www.profseema.com and also runs her Youtube channel with video tutorials on digital marketing www.youtube.com/c/ProfSeemaGupta
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Publications

Results 1-18 of 18 (Search time: 0.006 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
120-Oct-2011Volkswagen India: Entry strategy-Gupta, Seema 
22013The Park Hotels: Designing communications-Gupta, Seema ; Ramachandran, J Asian Case Research JournalVol.17Iss.2199–224p.
320-Oct-2011The Nielsen company: Market research for Pantene shampoo-Gupta, Seema 
42006Professionalism in public relations and corporate communications: an empirical analysis-Gupta, Seema 23p.
515-Jun-2014Modeling the online classified advertisement booking-Gupta, Seema 
615-Jun-2014Internet marketing-Gupta, Seema 
72009Indcoserve: Challenging times-Mahadevan, B ; Gupta, Seema 20p.
82007Impact of ambush marketing on sponsor identification-Pandey, Satish ; Gupta, Seema 27p.
92007Event-sponsor personality fit and sponsor identification-Pandey, Satish ; Gupta, Seema 24p.
1013-May-2013Digital marketing at Volkswagen-Gupta, Seema 
113-Jan-2019Digital marketing 2.0-Gupta, Seema 
1228-Nov-2013Dainikbhaskar.com-Gupta, Seema 
132009Corporate communications: A practice oriented approach-Gupta, Seema 25p.
1423-Jul-2019Case study on Zoom car-Gupta, Seema ; Rao, Menaka 
1518-Jul-2020Case study on Policybazaar.com-Gupta, Seema 
162009Bosch limited: Migrating and building the brand-Chaudhuri, Molly ; Gupta, Seema 49p.
1721-Sep-2020Book on psychology of digital consumer (Book Project)-Gupta, Seema 
182009Ambushers vs. sponsors: Does the mouse bite the guarded cheese?-Maity, Moutusi ; Pandey, Satish C ; Gupta, Seema 53p.