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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Gupta, Seema
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Full Name
Gupta, Seema
Vernacular Name
Seema Gupta
Variants
Seema Gupta
Main Affiliation
Personal Site
Email
seemag@iimb.ac.in
Scopus Author ID
Researcher ID
Biography
Prof Seema Gupta is an associate professor of Digital Marketing at IIM Bangalore. She is the author of book “Digital Marketing” published by McGraw, 2017. She conducts digital marketing training and provides digital marketing consulting for companies. She is a visiting faculty at Esan University, Peru and Egade University, Mexico. She is the winner of the prestigious EFMD Best Global Case Writing Award for 2011 and ISB-IVEY Best Case award 2011. She has published in reputed international journals and presented papers in international conferences. She has written case studies on interesting marketing issues in leading companies such as Volkswagen, Bosch, Park Hotels, DDB Mudra, Nielsen etc and they are listed on Harvard business publishing portal. She is often quoted in leading newspapers such as Times of India, Brand Equity, Financial Express, Rajasthan Patrika for her views on marketing. She has more than 18 years of combined work experience in corporate and academia. She started her career at RPG Ricoh, in sales and marketing and thereafter moved to academics. She worked with Mudra Institute of Communications Ahmedabad before joining IIM Bangalore. She writes blog articles on latest developments in digital marketing www.profseema.com and also runs her Youtube channel with video tutorials on digital marketing www.youtube.com/c/ProfSeemaGupta
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Results 1-5 of 5 (Search time: 0.001 seconds).
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 2015 | Involvement with experience: Activating the impact of brand experiences on brand attitude and loyalty | - | Gupta, Seema | ||||
| 2 | 2015 | Involvement with experience: Activating the impact of brand experiences on brand attitude and loyalty | - | Gupta, Seema ; Gupta, Tanvi ; Shainesh, G | ||||
| 3 | 2012 | Innovations in marketing communications | - | Gupta, Seema | ||||
| 4 | 2015 | Evolution of social media sentiments for individual human brands: Evidence from Indian election | - | Gupta, Seema | ||||
| 5 | 2009 | Bosch Ltd: Migrating and building the corporate brand | - | Gupta, Seema |