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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Lyndem, Preeti Krishnan
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Full Name
Lyndem, Preeti Krishnan
Vernacular Name
Preeti Krishnan Lyndem
Variants
Preeti Krishnan Lyndem
Main Affiliation
Scopus Author ID
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Date issued
Type
Fulltext
Results 1-7 of 7 (Search time: 0.002 seconds).
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 14-Nov-2017 | Use of humor in close relationships in India | - | Lyndem, Preeti Krishnan | ||||
| 2 | 17-Mar-2017 | Mobile app user engagement insights from India | - | Lyndem, Preeti Krishnan | ||||
| 3 | 6-Jul-2017 | Influence of evil eye beliefs on mothers’ product choice | - | Lyndem, Preeti Krishnan ; Gupta, Tanvi | ||||
| 4 | 28-Jan-2013 | Exploring consumer–brand relationships (the Indian context) | - | Kumar, S Ramesh ; Lyndem, Preeti Krishnan ; Krishnamurthy, Anup | ||||
| 5 | 2016 | Evil Eye: The business of anticipated malicious envy in India | - | Lyndem, Preeti Krishnan ; Gupta, Tanvi | ||||
| 6 | 2015 | Does opposite-gender pairing of consumers and service employees mitigate the negatives in service failure contexts? | - | Lyndem, Preeti Krishnan ; Thomas, Tabitha | Vol.43 | |||
| 7 | 2-Sep-2013 | Café Coffee Day Vs. Café Coffee Day - The Lounge: Brand Confusion? | - | Lyndem, Preeti Krishnan |