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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Thirunarayana, P N
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Full Name
Thirunarayana, P N
Vernacular Name
P N Thirunarayana
Variants
P N Thirunarayana
Main Affiliation
Scopus Author ID
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Date issued
Type
Fulltext
Results 1-3 of 3 (Search time: 0.002 seconds).
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 1992 | Attitudes towards marketing practices, consumerism and government regulations: A study of managers and consumers in an industializing country | - | Varadarajan, P Rajan ; Bharadwaj, Sunder G ; Thirunarayana, P N | Journal of International Consumer Marketing | Vol.4 | Iss.1-2 | 121-158p. |
| 2 | 2001 | Shombit Sen Gupta: Brands and the art of living | - | Thirunarayana, P N ; Jha, Mithileshwar ; Moorthi, Y L R | IIMB Management Review | Vol.13 | 11p. | |
| 3 | 1992 | The European learning alliance model and the company-based MBA | - | Thirunarayana, P N | IIMB Management Review | Vol.7 | Iss.1 | 103-117p. |