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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/11447| Title: | Ethical marketing: India, Pakistan and Bangladesh | Authors: | Jha, Mithileshwar | Keywords: | Consciousness;Dharma;Ethics;Ethics In Marketing;Values | Issue Date: | 2015 | Publisher: | Elsevier | Abstract: | This chapter discusses ethical marketing issues in India, Pakistan and Bangladesh. It is based on extant literature and personal experiences and insights of the author about marketing practices in the region. It identifies critical ethical principles relevant to the region from the perspective of Hinduism and Islam, two dominant religions. Some critical issues on ethical marketing are identified. A framework is offered for guiding future research in the domain, and implications for practitioners are discussed. | URI: | https://repository.iimb.ac.in/handle/2074/11447 | DOI: | 10.1016/B978-0-08-100097-7.00004-0 |
| Appears in Collections: | 2010-2019 |
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