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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/14819| Title: | Does customer-stranger interaction vary as a function of age in the retail context? | Authors: | Thomas,Tabitha Robertson, Kirsten Thyne, Maree Lyndem, Preeti Krishnan |
Keywords: | Consumer behaviour;Customer stranger | Issue Date: | 2016 | Conference: | Society for Consumer Psychology 2016 Conference, 25th February, 2016, St. Petersburg, FL | Abstract: | In the present research, we examine how customer-stranger interactions vary as a function of age in the offline retail context. Across three studies, we find that compared to younger customers, older customers engage more in stranger interactions and turn to strangers for advice and reassurance, ultimately treating strangers as a shopping companion. | URI: | https://repository.iimb.ac.in/handle/2074/14819 |
| Appears in Collections: | 2010-2019 P |
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