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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2018 | An exploratory analysis of user retention and engagement in the mobile app market | - | Lyndem, Preeti Krishnan ; Mahadevan, Dhrithi ; Kumar, A ; Bezawada, R | | | | |
| 21-Jan-2015 | Branding in the Indian ceramic tiles industry | - | Lyndem, Preeti Krishnan ; Sampath, Asha | The Economic Times | | | |
| 2016 | Brands and branding: managing the tangible presence of an intangible resource | - | Lyndem, Preeti Krishnan | Business Review | Vol.10 | | 25-38p. |
| 2-Sep-2013 | Café Coffee Day Vs. Café Coffee Day - The Lounge: Brand Confusion? | - | Lyndem, Preeti Krishnan | | | | |
| 2012 | Curse of the clicker and the clio: Advertisement creativity vs. effectiveness | - | Lyndem, Preeti Krishnan ; Jagadeesh, M | Markathon | Vol.4 | Iss.4 | 10-13p. |
| 2012 | Diversity and inclusion: A book review event | - | Lyndem, Preeti Krishnan | | | | |
| 2016 | Does customer-stranger interaction vary as a function of age in the retail context? | - | Thomas,Tabitha ; Robertson, Kirsten ; Thyne, Maree ; Lyndem, Preeti Krishnan | | | | |
| 2015 | Does opposite-gender pairing of consumers and service employees mitigate the negatives in service failure contexts? | - | Lyndem, Preeti Krishnan ; Thomas, Tabitha | | | | |
| 2015 | Does opposite-gender pairing of consumers and service employees mitigate the negatives in service failure contexts? | - | Lyndem, Preeti Krishnan ; Thomas, Tabitha | | Vol.43 | | |
| 2016 | Evil Eye: The business of anticipated malicious envy in India | - | Lyndem, Preeti Krishnan ; Gupta, Tanvi | | | | |
| 28-Jan-2013 | Exploring consumer–brand relationships (the Indian context) | - | Kumar, S Ramesh ; Lyndem, Preeti Krishnan ; Krishnamurthy, Anup | | | | |
| 2012 | Impact of brand-building activities and retailer-based brand equity on retailer brand communities | - | Samu, Sridhar ; Lyndem, Preeti Krishnan ; Litz, Reginald A | European Journal of Marketing | Vol.46 | Iss.11 | 1581-1601p. |
| 6-Jul-2017 | Influence of evil eye beliefs on mothers’ product choice | - | Lyndem, Preeti Krishnan ; Gupta, Tanvi | | | | |
| 17-Mar-2017 | Mobile app user engagement insights from India | - | Lyndem, Preeti Krishnan | | | | |
| 2014 | None of us Is as good as all of us: how Mcdonald's prospers by embracing inclusion and diversity by Patricia Sowell Harris, Wiley, 192p. | - | Lyndem, Preeti Krishnan | | Vol.33 | Iss.3 | 309-314p. |
| 2017 | Opposite-gender pairing of consumers and service employees | - | Lyndem, Preeti Krishnan ; Thomas, Tabitha | | | | |
| 2014 | Proposed social effects of cult
brand communities | - | Lyndem, Preeti
Krishnan | Business Review | Vol.8 | Iss.1 | 12-27p. |
| 2015 | Resolving uncertainties on market structure using social media data | - | Ponnappan, Vedha ; Lyndem, Preeti Krishnan | | | | |
| 2013 | Roles of powerlessness and relationship type in consumer alienation by brands | - | Lyndem, Preeti Krishnan ; Manchanda, Rajesh V ; Bhatnagar, Namita | | | | |
| 2018 | The Devil wears fake prada: Dual envy theory explains why consumers intend to purchase non-deceptive luxury counterfeits | - | Gupta, Tanvi ; Lyndem, Preeti Krishnan | | | | |
