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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Customer loyalty
Showing results 1 to 15 of 15
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2015 | A study of loyalty programs and their impact on purchasing behaviour of customers | - | Dandu, Chetan Varma ; Reddy, Murukuti Sai Prabhath | 11p. | |||
| 2012 | Analyzing customer loyalty for savory brands using Markov Chain | - | Aswinkumar, K ; Raju, S Nagalinga | 11p. | |||
| 31-Aug-2011 | Benefiting from alliances | - | Kumar, S Ramesh ; Swaminathan, S | The Hindu Business Line | |||
| 2019 | Consumer behaviour insights for idea | - | Jadav, Divyanshi ; Jain, Rhythm | 12p. | |||
| 2010 | Customer loyalty and after sales strategy solutions for demand chain management; KPMG | - | Sahu, Shradha | 9p. | |||
| 2012 | Customer loyalty in Indian automobile industry | - | Thagele, Shikha ; Anand, Varsha | 20p. | |||
| 2000 | Digital market place-an analysis: Analysis of digital market place/exchange,specifically for IT industry | - | Seetharaman, K | ||||
| 2018 | Editorial: IIMB Management Review | - | Thampy, Ashok | IIMB Management Review | Vol.30 | Iss.3 | 191-192p. |
| 2003 | Exploring brand loyalty | - | Rakshit, Krishanu ; Kumar, S Ramesh | IIMB Management Review | Vol.15 | Iss.3 | 53-58p. |
| 2017 | How retail banks are using digital tools to retain customers ? | - | Benchikh, Sofiane ; Manceron, Gregoire | 32p. | |||
| 9-Sep-2010 | Loyalty in an emerging market | - | Kumar, S Ramesh ; Swaminathan, S | The Hindu Business Line | |||
| 2019 | NPS prediction for GE | - | Malhotra, Siddharth ; Jain, Rhythm | 21p. | |||
| 2014 | Proposed social effects of cult brand communities | - | Lyndem, Preeti Krishnan | Business Review | Vol.8 | Iss.1 | 12-27p. |
| 2021 | Rebuild customer loyalty lost due to covid-19 | - | Shivaji, Chandrawanshi Satish ; Prakash, Amlan Kasturi | 26p. | |||
| 2003 | Working towards customer loyalty programme; Maruti Suzuki | - | Sharma, Manish |