Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Online platforms
Showing results 1 to 9 of 9
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
| 2021 | Evolution of Indian unicorn business models - Copycat vs Indianized | - | Chandramohan, R ; Shah, Mihir | | | | 16p. |
| 2021 | Feature additions to enhance user engagement, acquisition & revenue for online grocery ordering platform in India | - | Pandey, Vishal ; Kashyap, Piyush | | | | 17p. |
| 2021 | Feature enhancement of splitwise app | - | Mahakulkar, Rucha Tryambakrao ; Paikaray, Abhijit | | | | 18p. |
| 2021 | Impact of reel marketing on purchase intention | - | Kaur, Asees ; Lata, Charu | | | | 26p. |
| 2021 | Increasing market share of whatsapp in fintech industry | - | Verma, Harshit ; Abhijit, Mhetre Shivani | | | | 23p. |
| 2021 | Journey and contribution of a user as both producer and consumer of user rating and reviews | - | Praveenkumar, K ; Thirukumaran M, Selvamuthu | | | | 16p. |
| 2021 | LinkedIn for senior secondary school students | - | Dalmia, Priyanka ; Sharma, Shailesh | | | | 20p. |
| 2021 | Peer to peer financing: An alternative financing option within community using risk analytics | - | Nagaraju, Dudipala ; Bikka, Rahul Reddy | | | | 18p. |
| 2021 | Study of customer behaviour towards OTT platforms due to covid 19 | - | Suresh, Pachorkar Snehal ; Sahu, Prateek | | | | 21p. |
