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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Jha, Mithileshwar
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Full Name
Jha, Mithileshwar
Vernacular Name
Mithileshwar Jha
Variants
Mithileshwar Jha
Main Affiliation
Scopus Author ID
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Date issued
Type
Fulltext
Results 1-7 of 7 (Search time: 0.002 seconds).
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
|---|---|---|---|---|---|---|---|---|
| 1 | 1999 | Advertising and public relations in the next decade | - | Sinha, Tara ; Jha, Mithileshwar | IIMB Management Review | Vol.11 | Iss.4 | 65-89p. |
| 2 | 1998 | Defining Indian Brands | - | Jha, Mithileshwar | IIMB Management Review | Vol.10 | Iss.4 | 83-88p. |
| 3 | 2015 | Ethical marketing: India, Pakistan and Bangladesh | - | Jha, Mithileshwar | Ethical and Social Marketing in Asia: Incorporating Fairness Management | 81-93p. | ||
| 4 | 2012 | Holistic rural marketing | - | Jha, Mithileshwar | International Journal of Rural Management | Vol.8 | Iss.12 | 121-132p. |
| 5 | 1998 | Indian Brands: Quo Vadis; the round table discussion | - | Jha, Mithileshwar | IIMB Management Review | Vol.10 | Iss.4 | 89-114p. |
| 6 | 2001 | Shombit Sen Gupta: Brands and the art of living | - | Thirunarayana, P N ; Jha, Mithileshwar ; Moorthi, Y L R | IIMB Management Review | Vol.13 | 11p. | |
| 7 | 2017 | Values influencing sustainable consumption behaviour: exploring the contextual relationship | - | Sharma, Rajat ; Jha, Mithileshwar | Journal of Business Research | Vol.76 | 77-88p. |