1. IIMB-

Lyndem, Preeti Krishnan

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Full Name
Lyndem, Preeti Krishnan
Vernacular Name
Preeti Krishnan Lyndem
 
Variants
Preeti Krishnan Lyndem
 
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Publications

Results 1-9 of 9 (Search time: 0.002 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12016Two shades of green: Unravelling the composition, antecedents and consequences of Benign and Malicious Envy on Brand Attitude-Lyndem, Preeti Krishnan ; Gupta, Tanvi 
22018The Devil wears fake prada: Dual envy theory explains why consumers intend to purchase non-deceptive luxury counterfeits-Gupta, Tanvi ; Lyndem, Preeti Krishnan 
32013Roles of powerlessness and relationship type in consumer alienation by brands-Lyndem, Preeti Krishnan ; Manchanda, Rajesh V ; Bhatnagar, Namita 
42015Resolving uncertainties on market structure using social media data-Ponnappan, Vedha ; Lyndem, Preeti Krishnan 
52017Opposite-gender pairing of consumers and service employees-Lyndem, Preeti Krishnan ; Thomas, Tabitha 
62015Does opposite-gender pairing of consumers and service employees mitigate the negatives in service failure contexts?-Lyndem, Preeti Krishnan ; Thomas, Tabitha 
72016Does customer-stranger interaction vary as a function of age in the retail context?-Thomas,Tabitha ; Robertson, Kirsten ; Thyne, Maree ; Lyndem, Preeti Krishnan 
82012Diversity and inclusion: A book review event-Lyndem, Preeti Krishnan 
92018An exploratory analysis of user retention and engagement in the mobile app market-Lyndem, Preeti Krishnan ; Mahadevan, Dhrithi ; Kumar, A ; Bezawada, R